Guest on 2D Is Against My Religion

Filip Fejdi

Ex-WOOW StudioAt the time of the episode: WOOW Studio

On 2DIAMR, Filip Fejdi presented WOOW Studio’s interactive 3D sales tools for real estate that hasn’t been built yet, and explained how developers use digital twins to sell off-plan.

Episode

1 h 23 min

Podcast

How to sell unbuilt real estate with interactive 3D – Filip Fejdi, WOOW Studio

Filip Fejdi · WOOW Studio19 Mar 2026

In Filip’s words

“Our vision and mission at WOOW Studio is to make shopping for property as simple as shopping on Amazon.”

Listen at 47:07 · How to sell unbuilt real estate with interactive 3D – Filip Fejdi, WOOW Studio

“For us, a digital twin for unbuilt real estate means that it is a very exact replica of a project, a future project.”

Listen at 22:07 · How to sell unbuilt real estate with interactive 3D – Filip Fejdi, WOOW Studio

“Nothing is rendered in real time… Having pre-rendered visuals enables an experience that is a lot more fast and responsive and bug-free.”

Listen at 33:46 · How to sell unbuilt real estate with interactive 3D – Filip Fejdi, WOOW Studio

Quoted in our tech guides

How to sell 3D scanning and digital twins to clients: what 11 practitioners say →

“The sales process is quite long, from 6 to 12 months typically. But I would say that the easiest way is just to show references.”▶ 40:46

Is a 3D scan a digital twin? What 9 practitioners say →

“As soon as something changes in the CRM, it's reflected in the front end in our digital twin and vice versa.”▶ 24:23

Questions Filip answered

Why are interactive 3D tours better than floor plans for selling new apartments?: Filip Fejdi says most buyers without an architectural background struggle to read floor plans; an interactive tour lets them move around and grasp the space, lighting and context, so they get emotionally invested. ▶ 16:50
What files does a developer need for a 3D digital twin of an unbuilt project?: Per Filip Fejdi, ideally an existing 3D model; otherwise WOOW Studio needs project documentation as CAD/DWG files plus a site or master plan, and it can model everything from scratch in 3ds Max with V-Ray. ▶ 37:21
How long does it take to build an interactive 3D sales tool for a real estate project?: Filip Fejdi says it depends on the project’s scope – 3D modelling, features, drone scanning – and on WOOW Studio’s capacity, but most projects are delivered in three to four months. ▶ 42:30
Do you have to model every apartment for a 3D real estate tour?: No – per Filip Fejdi, modelling every unit costs too much for little added benefit; the best balance is one model per unit type, i.e. each unique layout or unique view, also considering orientation and floor level. ▶ 45:24
Can an interactive 3D property tour be embedded on a developer’s website?: Yes, per Filip Fejdi: most WOOW Studio clients use a standalone link, but the platform can be integrated into a website with one line of code – not an iframe, which Filip Fejdi calls a poor approach. ▶ 58:47

Talks about

Olli Huttunen – 3D Gaussian Splatting creator
Barry Bassnett – Digital twin practitioner, author of Tower of Twins
Nikhil Sawlani – Founder, MultiSet AI
Arash Keissami – CEO, NIRA
Bilawal Sidhu – Creator, spatial computing and AI
Kelly Watt – Reality capture and digital twin programmes