Sergej Pavljuk runs StoryMatters.online, an agency that has done LinkedIn communication for SMB and corporate clients for almost 10 years. On 2DIAMR, Sergej Pavljuk argued with Michal Gula whether technical experts should outsource their LinkedIn and shared what his agency’s data says about outreach, reposts and bans.
Episode
1 h 40 minPodcast
Can you outsource LinkedIn? A LinkedIn agency founder answers – Sergej Pavljuk
Sergej Pavljuk · StoryMatters.online
In Sergej’s words
“Everyone knows how to become super fit and super attractive and super healthy. It's not about knowledge. Knowledge is super cheap. It's about execution. It's about discipline.”
“We are able to generate warm meetings, but you are supposed to sell on those meetings.”
“We don't like ideal people. We like useful people.”
Quoted in our tech guides
How to sell 3D scanning and digital twins to clients: what 15 practitioners say →
- “We are able to generate warm meetings, but you are supposed to sell on those meetings.”▶ 46:38
Questions Sergej answered
- Can you outsource your LinkedIn?
- Sergej Pavljuk says yes, if it is done properly – you still record a weekly call and approve every post; Michal Gula disagrees and thinks experts should learn to run their own LinkedIn because authenticity comes first. ▶ 2:54
- How long does LinkedIn take to bring business results?
- Per Sergej Pavljuk, about six months of consistent posting: visibility in the first three months and first meetings after about four months in most industries. ▶ 42:24
- What response rate can you expect from LinkedIn outreach?
- Per Sergej Pavljuk, short messages to people who already read your content turn into meetings about 10% of the time in European manufacturing and 15% in the US; cold InMails get close to zero. ▶ 31:25
- Should you repost on LinkedIn?
- Never repost other people’s posts, says Sergej Pavljuk – reposts hardly appear in feeds; reposting your own post can help large accounts because followers with notifications on get alerted. ▶ 68:52
- Do hashtags and emojis hurt LinkedIn reach?
- Per Sergej Pavljuk (June 2026), hashtags cost a bit of visibility, and emojis at the start of lines, hashtags at the end and long dashes can make LinkedIn treat a post as AI-generated. ▶ 83:45
Talks about
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